1. State the idea
    1. Understand the landscape
      1. Gemini - Deep research
      2. Youtube
  2. Define Market Segments
    1. Fix on a particular target user / ICP
      1. Choose a case where I am the user or have deep understanding of what the end user would be like.
  3. Building
    1. Opinionated stack
    2. Workflow
  4. Demo / Articulation
    1. AI Studio